Welcome to the Fortnightly Focus Blog

Small Changes from the book "An Entrepreneur's Guide: 7 Focus Areas to Align and Transform the Business" by Melanie Moorcroft

 

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Identify Your Target Market

direction settting Jun 09, 2025

Focus on the Right People to Maximise Your Impact 

One of the most powerful ways to increase your business success is by getting crystal clear on who you’re serving. The marketplace isn’t one big melting pot—it’s made up of distinct groups of people with different values, needs, and preferences. Th...

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Talent Acquisition: Structure a Consistent Approach 

direction settting May 26, 2025

Talent acquisition is more than just hiring—it is a strategic process that ensures businesses attract, engage, and retain the right talent to drive long-term success.  

In today’s competitive labor market, organizations must go beyond filling vacancies and instead focus on building a strong employe...

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Business Planning That Works: Setting Direction and Driving Alignment

One of a leader's most critical capabilities is creating and communicating a shared vision for the business.

This goes beyond setting goals - it’s about actively engaging with others to establish direction and ensure all stakeholders have clarity and know how to deliver value to customers.

Busine...

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Finish 2024 Strong - Scorecard Reporting

As the year draws to a close, now is the perfect time to assess your business's performance.  

A business scorecard provides a clear snapshot of how well your organization is meeting its strategic objectives.  

It’s not just about numbers - it’s about aligning your vision with measurable results a...

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Leadership Hurdles that Can Make or Break Your Business Success

 “We have to be the change we want to see.” – Mahatma Gandhi

Leadership is a journey filled with challenges, but it’s also an opportunity to shape your business’s future and create lasting impact.

As leaders, we sometimes encounter obstacles - those trouble spots that slow our progress or keep us ...

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