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Small Changes from the book "An Entrepreneur's Guide: 7 Focus Areas to Align and Transform the Business" by Melanie Moorcroft

 

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Customer-Centricity: The Growth Strategy Most SMEs Ignore business planning customer centricity direction setting enabling people Oct 01, 2025

In today’s competitive landscape, winning businesses are not just those that provide excellent service at the front line, but those that embed the customer at the heart of their entire organization. 

Over the last decade, the conversation has shifted from customer satisfaction and relationship mana...

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