Welcome to the Fortnightly Focus Blog
Small Changes from the book "An Entrepreneur's Guide: 7 Focus Areas to Align and Transform the Business" by Melanie Moorcroft
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Why ROCE Is the Bedrock of Your Business
Many business leaders track revenue, profit, and cash flow religiously—yet still feel uncertain about whether their business is truly creating value. That’s where Return on Capital Employed (ROCE) comes in.
This Fortnightly Focus draws on Small Change 5D.2 ...
Many entrepreneurs focus on profit margins but overlook a more powerful measure of business success—wealth maximization.
Understanding the distinction between profit and wealth could be a pivotal turning point in your business journey.
🔹 Profit maximization is often a short-term game. It emphasize...
