Welcome to the Fortnightly Focus Blog

Small Changes from the book "An Entrepreneur's Guide: 7 Focus Areas to Align and Transform the Business" by Melanie Moorcroft

 

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Why Building Leadership Capability Isn’t Optional—It’s a Business Imperative enabling people people-capability-culture Aug 06, 2025

 

“The best way to predict your business future is to invest in your leaders.”

 

Small Change: Know the importance of developing leadership capability

Many business owners and senior leaders ask: Is leadership development really worth the effort?
The answer is a resounding yes—and the data prove...

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What Gets Measured Gets Managed – But What Should You Measure? business operating system (p a m) business results and review direction settting Jul 24, 2025

Why choosing the right business scorecard makes all the difference.

In business, measurement is power—but only if we’re measuring the right things.

Too often, leaders rely on financial data because it’s required or easily accessible. But if your goal is to steer the business rather than report on ...

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What's the difference between profit and wealth maximization? direction settting financial management Jul 10, 2025

Many entrepreneurs focus on profit margins but overlook a more powerful measure of business success—wealth maximization.

Understanding the distinction between profit and wealth could be a pivotal turning point in your business journey.

🔹 Profit maximization is often a short-term game. It emphasize...

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Referrals Don’t Just Happen – You Make Them Happen! customer centricity direction settting results delivery Jun 25, 2025

If you’ve ever welcomed a new customer thanks to a referral from an existing one—you know how powerful word of mouth can be. But relying on chance and goodwill alone isn’t a strategy. It’s time to get intentional.

A simple but proactive referral strategy can help you consistently attract the right ...

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Identify Your Target Market direction settting marketing Jun 09, 2025

Focus on the Right People to Maximise Your Impact 

One of the most powerful ways to increase your business success is by getting crystal clear on who you’re serving. The marketplace isn’t one big melting pot—it’s made up of distinct groups of people with different values, needs, and preferences. Th...

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Talent Acquisition: Structure a Consistent Approach  direction settting people-capability-culture May 26, 2025

Talent acquisition is more than just hiring—it is a strategic process that ensures businesses attract, engage, and retain the right talent to drive long-term success.  

In today’s competitive labor market, organizations must go beyond filling vacancies and instead focus on building a strong employe...

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