Welcome to the Fortnightly Focus Blog

Small Changes from the book "An Entrepreneur's Guide: 7 Focus Areas to Align and Transform the Business" by Melanie Moorcroft

 

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Identify Your Target Market

direction settting Jun 09, 2025

Focus on the Right People to Maximise Your Impact 

One of the most powerful ways to increase your business success is by getting crystal clear on who you’re serving. The marketplace isn’t one big melting pot—it’s made up of distinct groups of people with different values, needs, and preferences. Th...

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Talent Acquisition: Structure a Consistent Approach 

direction settting May 26, 2025

Talent acquisition is more than just hiring—it is a strategic process that ensures businesses attract, engage, and retain the right talent to drive long-term success.  

In today’s competitive labor market, organizations must go beyond filling vacancies and instead focus on building a strong employe...

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Lead by Design: Create a Workspace That Works for You and Your Team

A cluttered workspace can clutter the mind, and worse, it can signal disorganization to your team.

As a business leader, your environment silently communicates what you value. A streamlined and inspiring workspace boosts your productivity and sets the tone for your entire organization.

Think of yo...

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Beyond the Blame Game: Leaders Build a Culture of Trust

 

When things go wrong in a business, the instinct to assign blame can be substantial. However, in a blame culture, employees avoid taking risks, hide mistakes, and fear speaking up.  

The result? Missed opportunities for learning, stagnation, and a disengaged workforce. 

In contrast, a culture o...

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Effectiveness vs. Efficiency: The Leadership Edge for SMEs

results delivery Apr 14, 2025

 As a business leader, your success hinges on more than just working hard—it’s about working smart. That means mastering the balance between effectiveness and efficiency. 

Effectiveness vs. Efficiency: What’s the Difference?  

Effectiveness is about achieving the right outcomes. It’s setting clear...

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Dig Deeper, Solve Smarter: Leaders Harness the Power of Root Cause Thinking

results delivery Mar 31, 2025

Want to improve your business performance and create a lasting impact?  

Then it’s time to sharpen your ability to identify root causes and understand complexity—two critical leadership skills that drive sustainable success. 

Complexity vs. Root Causes: What’s the Difference? 

Unnecessary complex...

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Business Planning That Works: Setting Direction and Driving Alignment

One of a leader's most critical capabilities is creating and communicating a shared vision for the business.

This goes beyond setting goals - it’s about actively engaging with others to establish direction and ensure all stakeholders have clarity and know how to deliver value to customers.

Busine...

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Aligning Your Business Vision with the Life You Want to Live

As we are now into the new year, it's the perfect time to pause and reflect. What worked well in the past year? What could have gone better? And most importantly, how can we realign our business strategies with the life we aspire to lead?

Reflect, Refocus, and Redefine Success

This year, start wit...

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Finish 2024 Strong - Scorecard Reporting

As the year draws to a close, now is the perfect time to assess your business's performance.  

A business scorecard provides a clear snapshot of how well your organization is meeting its strategic objectives.  

It’s not just about numbers - it’s about aligning your vision with measurable results a...

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5 Steps to Achieve Your Highest Aspirations

Small Changes, Big Impact for Business Leaders Newsletter

What is your strategic intent for your life and work?

As a leader, you know business demands can quickly take over your life, leaving little room for anything else. But what if your work and life could harmonize rather than compete?

A trul...

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