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Small Changes from the book "An Entrepreneur's Guide: 7 Focus Areas to Align and Transform the Business" by Melanie Moorcroft

 

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Chain reaction: dominoes
Referrals Don’t Just Happen – You Make Them Happen! customer centricity direction settting results delivery Jun 25, 2025

If you’ve ever welcomed a new customer thanks to a referral from an existing one—you know how powerful word of mouth can be. But relying on chance and goodwill alone isn’t a strategy. It’s time to get intentional.

A simple but proactive referral strategy can help you consistently attract the right ...

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