Referrals Don’t Just Happen – You Make Them Happen!

If you’ve ever welcomed a new customer thanks to a referral from an existing one—you know how powerful word of mouth can be. But relying on chance and goodwill alone isn’t a strategy. It’s time to get intentional.

A simple but proactive referral strategy can help you consistently attract the right customers—without a big marketing spend.

Be clear on who you help and how

You need to know exactly what you offer and who your ideal customer is. That clarity makes it easier for others to refer you and for you to confidently ask for referrals.

Strike while the iron’s hot

The best time to ask for a referral is when your customer is genuinely happy—right after they’ve had a great experience with your product or service.

Make it easy to say yes

Don’t ask your customers to refer you to “anyone they know.” Be specific. Try something like:

“If you know someone who would benefit from the same results you’ve experienced, I’d love to help them too.” Practice your own version of this line so it feels natural.

Send them to a destination

If you have a website or landing page that tells your story well, direct referrals there. Make it simple for someone new to learn more or get in touch.

Recognize and reward

Always thank customers who refer others—personally and promptly. That could be a handwritten note, a phone call, a coffee catch-up, or a thoughtful gift. The more referrals they send, the more meaningful the recognition should be.

Tailor your rewards

Make rewards personal. A book voucher for an avid reader. A round of golf for a golfing fan. A free consulting session. A donation to their favorite charity. Small gestures that reflect thoughtfulness leave a lasting impression.

What's Your Referral Strategy?

Customize the referral strategy below to suit your business.

🎯 Small Change, Big Impact: 

To make a start on developing your chain reaction - Add a “How did you hear about us?” question.
Include this simple line in your new customer intake process to start tracking referrals consistently.

For more small changes with impact buy the book: An Entrepreneur’s Guide: 7 Focus Areas to Align and Transform the Business 

 Lead effectively and live fully