Welcome to the Fortnightly Focus Blog
Small Changes from the book "An Entrepreneur's Guide: 7 Focus Areas to Align and Transform the Business" by Melanie Moorcroft
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Every thriving business you admire—whether a boutique consultancy, a tech start-up, or a specialized trade service—has one shared truth behind its momentum: they know exactly who they serve and why those customers choose them. In a noisy marketplace where customers are overwhelmed with options, clar...
Focus on the Right People to Maximise Your ImpactÂ
One of the most powerful ways to increase your business success is by getting crystal clear on who you’re serving. The marketplace isn’t one big melting pot—it’s made up of distinct groups of people with different values, needs, and preferences. Th...
