Clarity of purpose enables focused action.
Last year, we explored the 5C Responsibilities of Change Leaders — practical actions for people leaders navigating change with their teams.
This month, we lift the lens.
This conversation is for Change Sponsors and Executive Teams — those carrying organisation-wide accountability for change outcomes.
Across industries and geographies, Prosci’s global research continues to confirm a consistent truth: Active and visible executive sponsorship remains the strongest predictor of successful change.
Our V-DACC model builds on that evidence. At its core sit four executive responsibilities: Direction, Alignment, Commitment, and Communication.
And we begin with Direction
Because visibility without direction creates noise.
Executive presence without clarity creates activity — but not progress.
Direction: More Than a Strategy Announcement
Direction is not a town hall presentation.
It is the disciplined work of defining:
